Discover the top, niche and rarely known clothes selling apps in India. Learn about the future of online shopping in India’s booming clothing industry.
India has a rich cultural heritage that reflects in the clothing industry. Indian textiles are an epitome of traditional and modern designs, vibrant colors, and intricate embroidery. The Indian textile industry is one of the oldest industries in the country and contributes significantly to the economy.
It is estimated that by 2021, the Indian textile market will reach $250 billion. The clothing industry in India has witnessed tremendous growth over the years.
The advent of westernization has led to a significant shift in the fashion trends, making it more contemporary yet retaining its traditional roots. Ethnic wear like sarees, lehengas, and salwar kameez have always been popular among women, while men prefer kurta pajamas and sherwanis for formal occasions.
Importance of Online Shopping and Mobile Apps in the Current Market
With technological advancements and increased internet penetration, online shopping has become a game-changer for the clothing industry. Online shopping offers convenience to customers who can browse through products from multiple stores at once without leaving their homes. Additionally, mobile apps have revolutionized online shopping by providing users with a seamless experience on their smartphones or tablets.
According to Statista’s projections for 2021, India’s retail e-commerce revenue from mobile devices alone is expected to reach $66 billion. Clothes selling apps have made it easier than ever before for people to purchase clothes online with just a few clicks.
They offer features like virtual try-on tools that help customers visualize how clothes would look on them before purchasing them. Users can also filter their searches based on size, color preference, price range etc., making it easier for them to find what they are looking for quickly.
The growth potential of these platforms is enormous as more people switch over from traditional brick-and-mortar retail stores to online shopping due to convenience and safety concerns amidst the Covid-19 pandemic. The importance of mobile apps in the current market cannot be overstated, and their impact on the clothing industry in India will be significant for years to come.
Popular Clothes Selling Apps in India
India’s fashion industry has been growing at an unprecedented rate, owing largely to the rise of the middle class. With more and more people seeking stylish clothes, jewellery and accessories, online shopping has taken centre stage.
Clothes selling apps have become increasingly popular in recent years due to the convenience they offer shoppers, and their ability to make fashion accessible to everyone. Here is a list of some of the most popular clothes selling apps in India:
Myntra
Myntra is one of India’s top clothes selling apps and has been around since 2007. It is a one-stop shop for all things fashion and boasts over 2000 brands across various price points.
Myntra offers a variety of products including clothing, footwear, jewellery and accessories for men, women and kids. The app also offers features such as ‘try before you buy’, which allows customers to try on clothes before making a purchase.
Myntra also offers easy returns and free shipping on orders above Rs. 1,000.
Jabong
Jabong is another popular fashion app in India that was founded in 2012. Like Myntra, Jabong sells clothing items for men, women and kids from over 1000 brands.
Jabong’s user interface is easy to navigate with features such as filters that allow customers to narrow down their search based on brand names or specific categories. Additionally, Jabong also has an option for customers to save items they like in their wishlist for later purchase.
Flipkart
Flipkart is one of India’s largest e-commerce platforms offering everything from electronics to groceries but it’s also known for its vast selection of clothing options especially within the Indian demographic market One advantage of using Flipkart is that it offers multiple payment options including Cash on Delivery, Credit and Debit card payments, Net Banking, UPI and EMI options. Flipkart also has a feature called ‘Assured Buyback’ which allows customers to exchange their old clothes for new ones at a certain price.
Ajio
Ajio is a relatively new entrant in the clothing app market in India but it has already made its mark with its unique collection of clothing options. Ajio offers a wide range of trendy and stylish clothes for men, women and kids from both Indian and international brands.
Ajio’s user interface is clean and user-friendly with categories such as ‘Tribal Craft’, ‘Denim Stories’ among others making it easier for customers to find what they are looking for. Additionally, Ajio offers free shipping on orders above Rs.
1,200. In conclusion, while there are many clothes selling apps in India, these four apps stand out due to their quality selection of clothes across various price points and easy-to-use interfaces. Customers can also benefit from features such as free shipping or try before you buy options that make online shopping more convenient.
Niche Clothes Selling Apps
When it comes to clothes selling apps in India, niche players have carved out their own space in the market. These apps cater to specific customer needs and offer a tailored shopping experience. Two of the most popular niche players are Craftsvilla for ethnic wear and Koovs for western wear.
Description of Niche Clothes Selling Apps
Craftsvilla is a popular app among those looking for traditional Indian clothing. The app offers a wide range of sarees, salwar kameez, and lehenga choli from different parts of India.
Customers can choose from a variety of fabrics such as silk, cotton, georgette, etc., along with various prints and designs. On the other hand, Koovs focuses on western wear with a touch of Indian aesthetics.
The app offers trendy outfits that are seen on international runways but with an Indian twist. It includes dresses, tops, skirts, accessories and more for both women and men.
Advantages and Disadvantages of Using Niche Apps
Niche clothing apps have certain advantages over general ones such as having more curated collections that cater to specific tastes or cultural backgrounds. For instance, if someone is looking for a saree for their wedding or festival celebrations they may want to go straight to Craftsvilla since they specialize in traditional clothing while Myntra or Jabong may not have that specific type of inventory. However the disadvantage is that niche apps may not always have the variety or size options that general stores like Myntra or Flipkart offer which makes it difficult for customers who are outside India wanting something specific to find what they need if only niche sites offer them.
Another issue with niche sites is often times they can be less user-friendly especially when compared to mainstream apparel retailers which means even though some people love these types of services more may shy away due to a lack of experience using them. Overall, if you have niche preferences for clothing, then these types of apps may be perfect for you as they offer a unique shopping experience with specialized collections.
Rarely Known Clothes Selling Apps
Introduction to Lesser-known Clothes Selling Apps
While there are many popular clothes selling apps in India, there are also a number of lesser-known apps that offer unique features and benefits. Two of these apps are Voonik and Limeroad. Voonik is an app that is designed specifically for women.
It stands out from other apps because it uses a personalization algorithm to recommend products based on the user’s preferences. For example, if a user frequently looks at sarees on the app, Voonik will recommend more sarees in the future.
The app also offers style tips and fashion advice to help users create stylish outfits. Limeroad is another lesser-known clothes selling app in India that has gained popularity recently.
It stands out because it allows users to create their own virtual scrapbook of fashion items they like, which can be shared with friends or used for inspiration when shopping on the app. Additionally, Limeroad offers a feature called “Scrapbook Shaadi” which helps brides-to-be plan their wedding outfits by suggesting items and creating entire ensembles based on themes.
Unique Features and Benefits Offered by These Apps
One unique feature offered by Voonik is the ability to try before you buy. The app has partnered with local shops in select cities where users can go try on items before making a purchase through the app.
This helps bridge the gap between online shopping convenience and traditional brick-and-mortar shopping experiences. Another benefit of using Limeroad is their “LR Credits” system which rewards users with credits for actions such as sharing products or inviting friends to join the app.
These credits can then be used towards purchases on the app, essentially giving users cashback for engaging with Limeroad’s community. Overall, while these rarely known clothes selling apps may not have the same level of brand recognition as some of the larger competitors, they offer unique and innovative features that may make them worth trying out for those looking for a new way to shop for clothes online.
The Future of Clothes Selling Apps in India
Emerging Trends in Online Shopping and Mobile App Usage
India has been witnessing a steady rise in the number of internet users, with an estimated 730 million internet users as of 2020. This growth is expected to continue, with projections estimating that India will have over 974 million internet users by 2025. As such, online shopping is expected to become even more popular among Indians, especially those living in metropolitan cities.
Mobile app usage is also on the rise in India. According to a report by App Annie, app downloads on smartphones have increased by 165% between 2016 and 2019.
In fact, India has surpassed the US as the country with the highest number of app downloads. This trend is expected to continue as more people gain access to affordable smartphones and high-speed internet.
Predictions for the Future Growth and Development of Clothes Selling Apps
Based on these trends, it is safe to say that clothes selling apps will continue to grow and evolve in India. One major prediction for the future of clothes selling apps is that they will become even more personalized than they are now.
As AI technology improves, these apps will be able to offer customized recommendations based on a user’s browsing history and purchase behavior. Furthermore, it’s likely that more niche clothing categories will be introduced into these apps.
This trend has already started with niche clothing selling apps like Craftsvilla for ethnic wear and Koovs for western wear gaining popularity. With time, we may see more niche offerings catering to specific fashion preferences or demographics.
There may be an increase in augmented reality (AR) and virtual reality (VR) experiences offered through clothes selling apps. AR technology can allow users to virtually try on clothes before making a purchase while VR technology can create immersive shopping experiences from anywhere at any time.
With the advancement of technology, these features could become more common in clothes selling apps. The future of clothes selling apps in India is bright and exciting.
The growing number of internet users and mobile app usage coupled with advancements in technology are sure to shape the industry’s growth and development. As such, it’s important for businesses to keep an eye on emerging trends and adapt accordingly to stay ahead of the curve.
Conclusion
Recap of the Importance and Benefits of Using Clothes Selling Apps
Clothes selling apps have revolutionized the fashion industry in India by providing customers with a convenient and hassle-free shopping experience. With the increasing use of smartphones, online shopping has become more accessible than ever before, making clothes selling apps an essential part of the industry. These apps offer a plethora of options for customers to browse through and purchase products from various brands at competitive prices.
Additionally, features like free shipping, easy returns, and cash on delivery have made online shopping more attractive to customers. The benefits don’t just stop with consumers; clothing companies have also benefited from these apps.
These platforms provide them with access to a vast customer base without bearing significant overhead costs like renting a physical store or hiring sales staff. This has opened up opportunities for small businesses and independent designers to showcase their products and reach a broader audience.
Final Thoughts on the Potential Impact on the Clothing Industry in India
Looking ahead, it is evident that clothes selling apps will only continue to grow in popularity as more people turn towards online shopping for convenience. This growth will bring about new challenges for clothing companies as they compete to stay relevant in this rapidly changing market.
However, it also presents exciting opportunities for innovation and creativity. One potential impact could be that traditional brick-and-mortar stores may see a decline in business as consumers prefer to shop online.
The competition among clothing companies may shift towards providing unique customer experiences through value-added services like styling advice or personalized recommendations based on past purchases. Overall, while there may be some challenges ahead, it’s clear that clothes selling apps are here to stay.
They provide both consumers and businesses with numerous advantages over traditional shopping methods. As technology continues to evolve rapidly, we can expect these platforms to further transform how we buy clothes in India – opening up new horizons for the fashion industry.
